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    <loc>https://ingoodcompanyco.com/home-1</loc>
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    <lastmod>2025-07-01</lastmod>
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      <image:title>Home - We are a collective of scholars, strategists and designers that work tirelessly to revolutionize the way you do business.</image:title>
      <image:caption>SARA SMITH, FOUNDER &amp; PRINCIPAL STRATEGIST  Sara is an award-winning marketer with big ideas and a passion for the evolution of market factors, behaviors and technology. With a proven track record of helping companies thrive, the In Good Company methodology is grounded in leveraging data to mine insights that uncover new opportunities for quick wins and long-term, sustainable growth. Whether it’s helping start-ups build their brands, struggling retailers orchestrate their turn-arounds, B2Bs design demand-gen programs or challengers advance their position in the market, we believe in building and leading teams that push bounds and maximize the positive impact for all.</image:caption>
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    <lastmod>2021-09-27</lastmod>
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