RESEARCH. STRATEGY. INSIGHTS. RESULTS.
We are a collective of scholars, strategists and designers that work tirelessly to revolutionize the way you do business.
SARA SMITH, FOUNDER & PRINCIPAL STRATEGIST
Sara is an award-winning marketer with big ideas and a passion for the evolution of market factors, behaviors and technology.
With a proven track record of helping companies thrive, the In Good Company methodology is grounded in leveraging data to mine insights that uncover new opportunities for quick wins and permanent growth.
Whether it’s helping start-ups build their brands, struggling retailers orchestrate their turn-arounds, B2Bs design demand-gen programs or challengers advance their position in the market, we believe in building and leading teams that push bounds and maximize the positive impact for all.