RESEARCH. STRATEGY. INSIGHTS. RESULTS.
We are a collective of scholars, strategists and designers that work tirelessly to revolutionize the way you do business.
SARA SMITH, FOUNDER & PRINCIPAL STRATEGIST
Sara is an award-winning marketer with big ideas and a passion for the evolution of market factors, behaviors and technology.
With a proven track record of helping companies thrive, the In Good Company methodology is grounded in leveraging data to mine insights that uncover new opportunities for quick wins and long-term, sustainable growth.
Whether it’s helping start-ups build their brands, struggling retailers orchestrate their turn-arounds, B2Bs design demand-gen programs or challengers advance their position in the market, we believe in building and leading teams that push bounds and maximize the positive impact for all.